This perennial symbol of the holiday season begins to appear everywhere around Thanksgiving. Until the 1990s, the Ecke family of Encinitas, California, had a virtual monopoly on poinsettias owing to a cultivation secret that made it difficult for others to compete. The secret was discovered and published by a university researcher and the plants are now cultivated by other producers. However, the Ecke family still controls about 70% of the U.S. market and 50% of the worldwide market. - Wikipedia Canon PowerShot SD870 IS, 1/8 sec @ f/2.8, ISO 200, in macro mode.